Unique Company's DNA: Managing company's sustainability

This program is designed for companies that know how and where to grow and how to be flexible on the market, but want to make this growth sustainable. To do this, they must understand the sources of stability and implant them into the DNA of the organization.

The company may be wise in understanding the growth strategy, but it may not have enough power and flexibility for rapid development. Or a company can grow rapidly, but lose the ability for balance and stability in this rapid growth. Action Management - is an approach that includes three components – promptness, flexibility and sustainability.

Formula developed by Julia Ive within her doctoral thesis on strategic entrepreneurial management at the Institute for Entrepreneurship and Enterprise Development, University of Lancaster (England), includes the sources of business growth, and the sources of its stability.

Sources of stability include:

• The choice of projects (Courage, Wisdom, Security).
• Balance in Management (Management practices, relevant to the projects).
• Human capital (The inventory of capital, talent factory, collective competence).
• Social capital (equity capital and binding capital).
• The unique DNA.

Program

Laws of evolution in a company

• Evolution and revolution in the development of any company.
• Problems inherent in each stage.
• What should a manager do to go through the stages of growth with least pain?
• Research in the area of organizational evolution.

Formula of balanced management

• Components of the formula and their relationship
• Conditions under which the formula works

Balance of projects in its portfolio

• Three types of projects for the three types of customers.
• Interaction of projects – how one type of project transforms into another at different stages of company development

Balanced management for maintaining a balance in product's portfolio

• Management, focused on unique competencies
• Management, focused on experience in this area
• Management, focused on the effectiveness
• How to combine these approaches into a single structure

Organization-Hunter and Organization-Farmer

• Hunters and farmers - when to use each of them
• Different approach in the management of hunters and farmers: setting goals, monitoring, operations management, motivation, etc.

Building human capital

Planning and structuring of human capital. Inventory of human capital.

Investing in human capital:

• Creating in-house talent factory.
• Measures for prevention of diversion of firm competencies.
• Ways to create collective competencies.

Maximum capitalization of human capital

• How many expensive specialists of high class do you need to have in proportion to the total number of employees?
• How many narrow specialists and generalists should you have?
• The formula for calculating the human capital for each project type in your product portfolio.

The crisis of staff and what to do with it

• Leaders of companies are becoming skittish: Balancing power, confidence, and access to resources.
• Preventing the crisis of loss of staff, in which you made so many investments.
• Prevention of motivational crisis.

Social capital - is it a glue or magnet?

• Macro, Meso and micro levels of social capital formation.
• "Equity" capital of companies: Sustainable attraction of resources and Closure of informational gaps.
• "Binding" capital of a company: patriotism in relation to the company and Creating a sense of belonging and responsibility.
• Converting Social Capital

What keeps the essence of DNA

• Binding it all together: competence, projects, management, and people
• How company thinks and looks at development options
• How company makes decisions
• How company implements solutions

Program Director

Dr. Julia Ivy

Julia Ivy (Y.V.Ivanova), Ph.D., Professor of School of Management(USA), a member of the research team at Lancaster University(England) and founder of LOCAL TO GLOBAL LLC (USA), specializing in bilingual and distance vocational education and consulting for practicing managers.

From 1993 to 2003, Julia Ivy practiced in the CIS countries and has been known as a top expert in the field of management. Since 2003, Julia Ivy lives in the U.S. and travels around the world with her programs and research.In the west she is more commonly known as Julia Ivy. Her consulting is often requested by Chamber of Commerce, Economic Development Council, and Small Business Administration Council. Her studies and master classes have been presented at the Academy of Management, Global Business Conference and many other conferences. Her articles are published in top journals in the world.

Training format

Training in the Action Management program is conducted in Russian language. MBA and corporate clients choose the language of instruction in the program by themselves.

Program is conducted in two different formats and the format is indicated in the schedule.

Day workshop format - 2.5 days of work in the classroom for each course. Seminars are held in Kiev and Moscow.

All work with course materials and discussions of case studies is held within the classroom.

Distance format. This format is convenient for corporate learning for the management team in a fast growing company.

• Each course consists of four on-line lectures (webinars), which are held every week in the evening/morning.
• Implementation of the strategies discussed in class continues on the forum and using chat technology.
• Implementation of mini-projects.
• On-line presentation of business literature in the field of fast-growing companies, flexible organizations, and how to create a company's DNA.

Request

Are you interested in? Contact your local representatives L2G Institute of Management, or fill out the application form.